Investment giant Vanguard is taking a major step into the world of crypto by launching trading of Bitcoin, Ethereum, XRP, and Solana ETFs starting December 2nd. This move comes as a response to increased demand for regulated cryptocurrency products from both institutions and individual investors. Though Vanguard will not be issuing its own crypto products or funds related to memecoins, this decision marks a shift for the firm who previously held a cautious stance on digital assets. The company now feels confident providing these products following a period of maturity in the infrastructure surrounding cryptocurrency ETFs. 2025 sees this major shift as Vanguard joins other firms like CME and Grayscale in expanding offerings to meet market demand.