Vanguard Embraces Crypto: ETFs Open Doors for Millions of Investors

Vanguard, the world’s second-largest asset manager with over $11 trillion in assets under management, is revolutionizing its investment strategy by allowing clients to trade cryptocurrency exchange-traded funds (ETFs) and mutual funds starting Tuesday. This marks a significant shift from the firm’s previously conservative stance on digital assets, driven by surging demand for exposure to cryptocurrencies. The company will allow third-party access to approved crypto ETFs and mutual funds similar to its treatment of gold, subject to regulatory standards.