Luma AI Expands in London: Hiring for New Base & World-Scale AI Model

Video generation startup Luma AI is establishing a significant presence in London. With plans to hire approximately 200 employees (40% of the workforce) by early 2027, the company will be moving its operations to the UK market. Luma’s expansion targets various industries including marketing, entertainment, media and advertising, leveraging their video models accessible via an API. This is part of a larger plan for global reach as they believe world-scale AI can revolutionize creative fields worldwide.