Google’s AI is making a leap forward in personalization, moving beyond generic responses to offer more tailored recommendations. This is fueled by the vast amount of personal data it gathers through services like Gmail and Calendar, a move that raises concerns about privacy and potential for manipulation. 2023 saw Google unveiling its ambitious Gemini project aimed at revolutionizing search with AI-powered assistance, leveraging deep insights into user behavior to deliver highly personalized experiences. The ambition is clear: AI that anticipates needs before they arise. However, this comes at the cost of users’ anonymity and privacy. While the company offers some control over data access through settings, critics argue this only creates a more complex ethical dilemma as the line between convenience and intrusive surveillance blurs.