BlackRock Turned to Michael Saylor for Guidance During Bitcoin’s Bear Market

In the depths of Bitcoin’s bear market, BlackRock sought guidance from renowned investor and MicroStrategy CEO, Michael Saylor. The consultation led to shaping the firm’s Bitcoin strategy and ultimately resulted in the launch of $IBIT, now the largest institutional crypto product at $86 billion. Saylor’s insights influenced BlackRock’s engagement with the SEC and shaped the firm’s approach toward digital assets.