Amazon witnessed a dramatic shift in online shopping behavior during Black Friday 2025, with its AI chatbot, Rufus, playing a pivotal role in driving unprecedented sales growth. This success story highlights the burgeoning influence of artificial intelligence in reshaping consumer purchasing habits. Rufus’s integration into Amazon’s platform enabled a remarkable 100% increase in purchase sessions compared to Black Friday 2025 without it, according to data from Sensor Tower. This signifies the chatbot’s ability to not only drive traffic but also convert it into tangible sales. The surge in AI-powered shopping comes as no surprise, with Adobe Analytics reporting a substantial 805% year-over-year increase in AI traffic on Black Friday alone. This trend suggests that customers are embracing the convenience and personalized experiences offered by these technologies.