21Shares has launched its U.S. spot XRP exchange-traded fund (ETF), TOXR, on the Cboe BZX Exchange. This marks a significant step for the company and the crypto market as it aims to offer institutional investors direct exposure to XRP. The launch follows $666 million in inflows into XRP, driving prices up over $2.19, and signaling strong investor interest ahead of the ETF’s debut. Increased demand has led to a 12% price increase for XRP, while exchange reserves have dropped by 29%, suggesting a shift in liquidity dynamics. Institutional investors are eager to invest in compliant crypto products following recent SEC approval, and this launch reflects broader trends of increased investment activity.