FC Barcelona Under Fire Over Controversial ZKP Sponsorship Deal

FC Barcelona finds itself at the center of controversy after entering into a $22 million sponsorship deal with ZKP, a crypto startup registered in Samoa. The partnership has drawn significant scrutiny for its opaque leadership and ties to controversial figures like Andrew Tate, raising concerns about consumer protection and potential reputational damage to the club. Despite ZKP’s lack of transparency regarding its leadership structure, FC Barcelona remains committed to maintaining their sponsorship agreement. However, experts are questioning Barcelona’s due diligence process, calling for greater transparency in this venture.