Retail vs. Whales: Who Drives the Crypto Santa Rally?

The end-of-year crypto seasonality, known as the ‘Santa Rally’, has drawn significant attention from investors and analysts alike. Traditionally observed in December and January, this phenomenon sees increased market activity fueled by renewed investor optimism, reduced institutional trading volume, and a rise in FOMO (Fear Of Missing Out). While retail traders often contribute to short-term price surges, their impact is magnified when compared to the calmer strategies of large investors known as whales. This article delves into the dynamics behind this phenomenon.