The price of XRP has experienced a dramatic drop this week, falling nearly 9% in the past seven days to trade at $2.27 as trading volume surged to an all-time high. Despite this decline, two major XRP exchange-traded funds (ETFs) are set to launch this month, potentially bringing institutional investment and turning the tide for the beleaguered cryptocurrency. Franklin Templeton will debut its ETF tomorrow, while Bitwise plans a November 20th launch. These launches offer a glimmer of hope for XRP bulls, as new inflows into the funds could provide much-needed support to the asset. Even amidst these concerns, on-chain data suggests growing interest in the XRP network. Active addresses on the XRP Ledger have surged by 40%, reaching nearly 32,000 this week, while network volumes increased by a staggering 200% in the last 24 hours. This surge indicates potential for renewed growth, even if prices remain volatile. Traders are currently paying close attention to key support and resistance levels around $2.20-$2.00 and $2.35-$2.60 respectively. While these zones mark important turning points for the cryptocurrency’s price trajectory, they also coincide with crucial moving averages and past swing highs. A combination of high-volume activity from large investors, alongside active addresses on the network, suggests a shift in sentiment beyond just price fluctuations. Technical analysis shows that while XRP remains relatively range-bound, support at $2.20-$2.00 is critical. The Relative Strength Index (RSI) currently sits around 31.76, marking an area known as sales saturation, implying that any further declines may be met with buying activity, leading to a potential reversal in price. The MACD indicator hints at consolidation, suggesting a possible sideways movement before breaking out in either direction. Looking ahead, analysts believe the introduction of new ETFs will ultimately stimulate investor interest and drive XRP prices higher. The long-term chart for XRP indicates that it remains above major moving averages. This history suggests that similar ETF launches for other cryptocurrencies have often resulted in price dips followed by rallies, potentially setting a similar path for XRP.