Selling Without Engineering Expertise: A Blueprint for Product-Led Startups

Leading growth in product-led startups has taught me that selling requires more than just charm; it demands architecture. When engineering takes center stage, commercial leadership becomes the invisible glue that bridges innovation with revenue. Building revenue systems without a clear blueprint is akin to launching a business without insurance – potentially successful but not sustainable. This article explores how non-technical leaders can bridge the gap and drive success in this rapidly evolving landscape.