SoFi has taken a groundbreaking leap in the crypto industry by becoming the first US national bank to integrate spot trading directly into its consumer banking app. This signifies a significant shift towards mainstream adoption of cryptocurrency as everyday users can now seamlessly buy, sell, and hold popular assets like Bitcoin, Ethereum, and Solana right alongside their checking and savings accounts. 60% of SoFi members who already own crypto express preference for trading through a trusted bank over standalone exchanges, highlighting the importance of trust and accessibility in this space. This move is fueled by a growing demand for simplified on-ramps to crypto, where users can easily convert fiat money into cryptocurrency within their existing banking environment. SoFi’s integration sets a new precedent for regulated crypto-on-ramp services that bridge the gap between traditional finance and the decentralized world of crypto. The rollout will be phased over the next few weeks with full launch anticipated in 2025, giving users ample time to navigate this exciting new landscape.