US bank SoFi Technologies has launched crypto trading services, capitalizing on loosened regulations that have expanded the market’s appeal within traditional finance. SoFi began offering dozens of cryptocurrencies like Bitcoin and Ethereum to customers on a phased rollout starting Monday, with wider access planned for the coming weeks. 2023 saw SoFi withdraw from the crypto industry, but it returned in June, expanding international payment options. The bank now aims to integrate cryptocurrency into lending, borrowing, and faster payments through its existing infrastructure. SoFi CEO Anthony Noto highlighted the bank’s first-mover status as the only nationally chartered bank offering crypto trading to customers.