Rumble Inc. has entered into a merger agreement with Northern Data AG, bolstered by Tether’s financial backing, to expand its AI and cloud infrastructure capabilities. This strategic move is expected to conclude in mid-2026. The transaction significantly increases Rumble’s market presence in Europe’s tech sector, while also introducing substantial financial resources – including a $250 million investment from Tether – which will further intensify competition with established players like AWS. Tether’s commitment extends beyond just financial support, with $150 million earmarked for GPU services over the next two years and another $100 million allocated to advertising Rumble Wallet. Market reactions have been significant; Rumble’s stock has experienced gains while Northern Data’s stock on European exchanges has seen a decline. CEO of Rumble Inc., Chris Pavlovski, emphasizes that this deal is pivotal for his company’s strategic vision. Tether’s involvement marks a significant shift from its traditional role as a stablecoin issuer, positioning it strategically within the tech landscape. The merger’s impact on the AI and cloud services sectors will be notable, particularly the increased availability of GPUs. This could potentially lead to heightened competition in the market and further shake up the existing power dynamic.