A significant trademark filing signals Ripple’s next major step towards building a robust institutional presence in finance, sparking anticipation within the crypto community. The brand rebranding from Hidden Road to Ripple Prime represents more than just a name change; it heralds the launch of an entirely new service offering across diverse financial sectors. 2025 saw Ripple acquire the multi-asset prime brokerage firm, Hidden Road, which has now been integrated into Ripple Prime. This strategic move allows Ripple to directly provide prime brokerage solutions including clearing, execution, and financing for cryptocurrency, foreign exchange, and fixed-income markets. With this integration, Ripple solidifies its position as a full-service financial technology provider. 2025 saw the launch of the Ripple Prime trademark under insurance, financial affairs, monetary affairs, and real estate affairs, demonstrating a clear expansion of Ripple’s reach beyond payment corridors. This strategic move allows Ripple to expand beyond payments by offering institutional-grade services that comply with regulatory standards while maintaining the efficiency and transparency XRP offers. Ripple Prime’s new structure positions the company to offer institutional-grade services compliant with regulations and maintains its core strengths, such as speed and transparency. The trademark filing signifies a decisive step towards achieving this ambition. Ripple’s strategic move to integrate XRP into the existing financial system could significantly impact how institutional traders view XRP. This shift opens up opportunities for on-demand liquidity (ODL) usage, potentially boosting XRP’s role in institutional settlement. With increased institutional trading activity within Ripple’s ecosystem, the demand for XRP as a bridge asset is expected to grow.