XRP prices surged past $2.20 after Ripple CEO Brad Garlinghouse unveiled the company’s strategic plan for 2026 at the Swell Conference. Garlinghouse highlighted key goals, including strengthening corporate infrastructure, supporting clear regulations, and fostering growth centered around XRP. 2026 will see a shift from acquisitions to bolstering existing business with a focus on core solutions such as custody services, treasury management, and corporate liquidity solutions.
Ripple’s recent $500 million funding round at a $40 billion valuation was successful. The company also completed four strategic acquisitions, contributing to its growth strategy. The CEO also expressed support for the Crypto Market Structure Bill and Clarity Act, which aim to clarify global cryptocurrency regulations and are expected to boost institutional demand for Ripple’s products.
Garlinghouse emphasized that XRP remains essential to the Ripple ecosystem, with a focus on expanding trust, liquidity, and its use cases. As regulatory uncertainties ease, XRP flows of capital have been resurgent. He even suggested that approval of a spot XRP ETF could attract institutional investors, much like the impact seen with Ethereum. 2026 marks a significant shift in strategy for Ripple.
Analyst CW has noted a potential price pullback towards $2.55 in the short term before new highs are reached by year’s end. In addition to this, XRP prices show strong demand and positive momentum.