Charles Schwab has announced plans to offer Bitcoin trading starting in the first half of 2026, catering to rising client interest in digital assets. The move reflects a growing trend among institutional investors, and potentially boosts Bitcoin’s market presence as Schwab clients currently control around 20% of U.S. crypto exchange-traded products. Schwab CEO Rick Wurster confirmed this decision during the firm’s Q3 2025 earnings call, driven by surging client engagement in cryptocurrency activities. This expansion is anticipated to significantly increase assets under management for Schwab, with a notable $134.4 billion registered in net new assets during Q3 2025. While regulations remain cautious about speculative risks associated with digital currencies, this move aligns with other major financial institutions such as Morgan Stanley and Fidelity, who have already launched their own Bitcoin-focused initiatives. It remains to be seen if similar regulatory scrutiny will impact Schwab’s path forward.