Snapchat Leverages Perplexity’s AI Search to Enhance User Experience

Perplexity has inked a landmark $400 million deal with Snapchat, marking the largest deployment of AI search within social media history. The integration will transform Snapchat by offering instant access to reliable information through its popular My AI chatbot. This move reflects the growing demand for accurate and real-time information on social platforms, as users seek enhanced functionality beyond traditional communication tools.