The financial world is buzzing with excitement as Nasdaq CEO, Adena Friedman, will deliver a keynote address at the highly anticipated Ripple Swell conference. This marks a significant turning point as traditional finance acknowledges blockchain technology’s growing influence and potential impact on future financial infrastructure. 100s of global leaders in finance are expected to attend this event, demonstrating a widespread interest in exploring and integrating blockchain solutions for various applications including cross-border payments and asset management. Friedman’s participation represents a significant shift as she directly connects established markets with the booming digital economy.