Beyond stablecoins and memecoins, platform tokens issued by major cryptocurrency exchanges are drawing increasing interest from investors. These tokens represent a bridge between the exchange’s operations and its ecosystem’s growth. As core equity drivers and liquidity enablers, they offer a unique opportunity for crypto investors. This article explores why these tokens deserve attention, examines their potential, and provides insights into how to evaluate them before investing. The guide focuses on four prominent exchanges: Binance, OKX, Huobi (now HT), and SuperEx. We delve into the role of platform tokens in each ecosystem, examine growth drivers, understand potential risks, and offer strategies for investors.