Is ‘Sunk-Cost-Maxxing’ Hurting Crypto’s Long-Term Growth?

In the fast-paced world of cryptocurrency, new projects and tokens emerge constantly. However, a concerning trend is hampering the industry’s progress: ‘sunk-cost-maxxing.’ This phenomenon refers to a tendency for founders, teams, and investors to remain invested in a project even when it’s not achieving its goals, primarily due to the sunk costs already incurred. Instead of pivoting or abandoning efforts if things aren’t working out, they cling to the hope that the next change will bring success.