Crypto Project Sustainability: Long-Term Challenges and The Struggle for Longevity

Cryptocurrency projects are facing a critical hurdle in their pursuit of long-term success. According to Cointelegraph, many projects struggle to build lasting foundations due to the constant pressure to adapt to shifting market narratives and avoid the ‘sunk cost fallacy’. Ten Protocol’s Rosie Sargsian highlights this issue in her recent article, emphasizing that crypto founders often respond to early challenges by pivoting instead of persevering. The industry’s rapid pace has led to a shortened product cycle, lasting only 18 months, where new narratives capture funding and attention before interest wanes, prompting further shifts.