The crypto landscape is increasingly regulated, demanding compliance across all platforms from exchanges to widget providers. Understanding the difference between Know Your Customer (KYC) and Know Your Business (KYB) is crucial for navigating this complex ecosystem. While KYC verifies individual users’ identities, KYC focuses on verifying businesses’ legitimacy.** KYB dives deeper, exploring companies’ structure, ownership, and financial standing. This is especially important in the crypto space when onboarding business partners, such as exchanges, liquidity providers, token issuers, or project integrators. Skipping KYB can result in regulatory penalties, reputational damage, and even fraud through shell companies. For a comprehensive understanding of KYC vs. KYB, explore our in-depth analysis on the Guardarian Blog.