Traditional finance giants are accelerating their foray into the crypto world, with major banks and financial institutions actively engaging in a range of initiatives to integrate digital assets into their operations. New data from Bitwise Asset Management reveals that institutions such as Bank of America, JPMorgan Chase, BlackRock, Fidelity, Goldman Sachs, and Deutsche Bank are now active across various segments of the crypto market, including private funds, crypto exchange-traded products (ETPs), on-chain payments, and tokenized assets. This shift marks a substantial departure from early experimentation to active infrastructure building by financial institutions. Firms like BNY Mellon and State Street are offering institutional-grade custody services, while Mastercard and Visa are enabling crypto payment rails and experimental tokenized settlement for cross-border transactions. This expansion is being driven by the confluence of rising regulatory clarity and growing client demand for digital assets, as evidenced by the surge in spot Bitcoin and Ethereum ETFs and ongoing tokenization pilots from Citi and HSBC. The integration into traditional finance is no longer merely a matter of ‘if,’ but rather ‘when,’ as banks scale their blockchain operations to prepare for what could become a multi-trillion-dollar market opportunity.