Ripple is aggressively pursuing institutional partnerships to drive demand for XRP beyond retail investors. The company’s new prime-broker service, Ripple Prime, aims to attract major players in the financial industry, and CEO Brad Garlinghouse sees this as a crucial step towards achieving XRP’s potential. This strategy is fueling market interest, with trading volume surging above average levels. High trading activity coupled with positive investor sentiment suggests that institutional adoption could significantly impact XRP’s price trajectory, potentially pushing it past the $3 mark. Ripple Prime’s rebranding initiative focuses on this goal, as it aims to solidify its position as a key player in the financial world for institutions.