The cryptocurrency world is witnessing a shift in tactics from established reserve companies, raising questions about market stability and the future of crypto asset accumulation. These firms, known for accumulating digital assets to increase share values through borrowing and issuing more shares, are now contemplating selling their holdings. This unexpected move challenges the long-standing belief that perpetual growth through crypto asset accumulation is the norm. ETHZilla‘s recent decision to sell $40 million worth of ETH to fund share buybacks provides a prime example, as they aim to adjust net asset value (NAV) discount using proceeds from the sale. The move has been met with skepticism, as it signals potential liquidity problems and hints at new market volatility.