Ripple has completed its $1.25 billion acquisition of Hidden Road, rebranding the company as Ripple Prime and marking a significant milestone in financial innovation. This strategic move positions Ripple at the forefront of providing global, multi-asset prime brokerage services to institutional investors. With this acquisition, Ripple becomes the first crypto company to own and operate a fully integrated prime broker for digital assets. Ripple’s CEO Brad Garlinghouse led the announcement alongside Hidden Road’s team, signifying their vision for expanding access to digital assets to institutions worldwide. 300+ institutional clients are now utilizing Ripple Prime services as activity levels have tripled since the acquisition. This move enables institutional investors to trade a wide range of digital assets like Bitcoin (BTC), Ethereum (ETH), and XRP, significantly enhancing market liquidity through integrated prime brokerage services.