Italian luxury automaker Ferrari is venturing into the world of cryptocurrency with a groundbreaking initiative for its elite collectors. The company has launched ‘Token Ferrari 499P’, a blockchain-based token exclusively granted to members of its exclusive ‘Hyperclub’ (approximately 100 ultra-loyal endurance racing enthusiasts). These token holders will have the opportunity to bid on ownership of the legendary Ferrari 499P, which secured three consecutive victories at the iconic 24 Hours of Le Mans. The auction for this coveted token is set to launch alongside the 2027 season of the FIA World Endurance Championship, signifying Ferrari’s transition from accepting crypto for vehicles (introduced in the U.S. in 2023) into a more digitized approach towards collector experiences. This move aims to foster deeper connections and engagement within its loyal customer base, according to Chief Marketing & Commercial Officer Enrico Galliera. By seamlessly intertwining their racing legacy with cutting-edge digital asset innovation, Ferrari seeks to tap into the tech-savvy luxury market that increasingly embraces tokenization for collectible items.