Ferrari Launches Exclusive Hyperclub Token in 2027

Luxury automaker Ferrari is launching a highly exclusive digital token program called ‘Token Ferrari 499P’ targeting its top-tier customers in 2027. Partnering with Conio for compliance, this token aims to strengthen loyalty among high-net-worth individuals and enhance Ferrari’s digital finance presence, aligning with EU crypto regulations. 100 Hyperclub members will be selected for the program. Ferrari has previously accepted Bitcoin, Ethereum, and USD Coin as payment for vehicles, highlighting their embrace of digital currencies. The token remains exclusive to this group, limiting its immediate impact on the broader market.