Video platform Rumble has partnered with Tether to introduce Bitcoin tipping functionality for content creators. The announcement was made by Rumble CEO Chris Pavlovski at the Plan B Forum in Lugano, Switzerland on October 24th, 2025. This initiative marks a significant step forward for content creators, particularly those who utilize Rumble’s platform of 51 million monthly active users. The feature is currently in beta testing, with a full rollout expected by early to mid-December 2025 after addressing remaining technical hurdles and refining user experience. !
Rumble showcased the first Bitcoin tip sent to content creator David Freiheit, demonstrating the ease of use for creators.
The platform has also partnered with crypto payments firm MoonPay to offer access to crypto wallets, aiming to make Bitcoin tipping more accessible for all creators.
Benefits for Creators
The feature provides a direct payment solution for creators, bypassing traditional banking constraints and offering protection against account closures tied to content decisions. It offers decentralized payment options, providing greater accessibility to creators in both emerging and developed economies.
The Lightning Network via the Bitcoin tipping feature guarantees instant payments directly from fans to creators. This eliminates the need for third-party platforms that often extract significant revenue cuts, empowering creators with more control over their earnings. It’s estimated that Rumble will hold 210.8 Bitcoin worth $23.4 million in its corporate treasury after adopting a Bitcoin treasury strategy in March 2025.
Wider Adoption Trends
Rumble’s integration into the Bitcoin payment ecosystem aligns with broader trends of increasing adoption for this cryptocurrency across various merchant and service sectors, as noted by the Cannes initiative targeting 90% merchant crypto adoption in 2025. Businesses worldwide are recognizing the potential of Bitcoin payments to attract new customer segments.
According to market data, Bitcoin currently accounts for approximately 42% of all merchant crypto transactions in 2025 and has a global payment valuation ranging from $550-600 million.
The Rumble integration reflects the growing competition among video platforms for creator attention as the creator economy continues to expand towards a significant $100 billion industry. YouTube paid over $70 billion to creators between 2021 and 2023, prompting other platforms like Rumble to implement differentiation strategies. This includes features such as cryptocurrency payments and reduced platform fees. The feature aims to position Rumble as a free speech alternative with less stringent content moderation policies.
Traditional financial institutions are grappling with the integration of crypto payments for everyday transactions. Some view Bitcoin adoption as speculative, while others compare it to private equity evolution, highlighting a mixed approach. While Bitcoin payment adoption remains limited on an individual basis, this integration is testing the potential of large user bases adopting Bitcoin for regular content creator support rather than just investment holdings.