Luxury automaker Ferrari is venturing into the digital asset market with a new project: tokenizing one of its most exclusive racing cars, the 499P. This initiative will grant members of Ferrari’s Hyperclub, a select group of long-time customers known for their passion for endurance vehicles, an opportunity to acquire a piece of automotive history through tokenized ownership. The ‘Token Ferrari 499P’, debuting alongside the 2027 World Endurance Championship season, will grant holders exclusive access to auctions and limited-edition events. This move marks a strategic expansion by Ferrari into digital ownership, aiming to deepen engagement with its most devoted fans.