This week’s cryptocurrency news highlights a fascinating confluence of influencer-led innovation and traditional finance. Jimmy Donaldson, better known as MrBeast, is filing for a trademark to launch ‘MrBeast Financial,’ potentially becoming the first major influencer to offer a mainstream, blockchain-driven banking service in the US. Meanwhile, Japan’s financial landscape is undergoing digital transformation with plans to allow banks to invest in Bitcoin and stablecoins. The country’s largest banks are working on issuing yen-pegged stablecoins, reflecting a growing willingness for traditional institutions to integrate digital assets into their operations. Finally, Coinbase made headlines by purchasing the UpOnly podcast for $25 million, showcasing the potential of NFTs as tools for creative storytelling and engaging audiences.