ReachMe Messaging Platform Shutting Down After Brief Experiment

BNB Chain’s ReachMe, a messaging platform allowing users to send private messages to prominent figures in the crypto space including Binance CEO Changpeng Zhao (CZ), has ceased operations. The platform’s unconventional pricing model initially charged 1 BNB per message before lowering it to 0.8 BNB based on community feedback. ReachMe’s closure comes at a time when blockchain-based social platforms are facing challenges achieving widespread adoption, despite growing interest in such utilities. Notably, the rise and fall of ReachMe reflects the difficulties of building new social utilities on decentralized networks.