Binance’s BNB Chain-powered messaging platform ReachMe has permanently closed its doors, according to an official announcement on its website. User data has been securely deleted in accordance with the platform’s privacy policy, and all further transactions are now impossible. “, said ReachMe team. “,The service gained attention earlier this year after Binance founder Changpeng Zhao (CZ) began using it for his direct communication channels, charging users a fee to send him messages. A “Pay to Reach” feature was introduced in February, allowing anyone to send him messages at a cost of 0.2 BNB per message. This change came after an increase in spam requests.
The platform’s closure signifies the challenges faced by blockchain-based messaging experiments. Despite initial interest and attention from users like CZ, ReachMe failed to maintain long-term engagement. The demise highlights the inherent difficulty in balancing monetization models for Web3 social applications.