YouTube Launches Likeness Detection Tool to Combat Deepfake Threats

As AI-generated deepfakes become increasingly prevalent, YouTube has taken proactive steps to safeguard content creators’ identities. The company recently launched its Likeness Detection technology, expanding its features for eligible members of the YouTube Partner Program (YPP). This new tool empowers creators to proactively address unauthorized videos exploiting their likeness, offering greater control over their digital image in an era marked by rapid advancements in generative AI.