Facing increasing pressure from celebrities and talent agencies over unauthorized likeness use in AI platforms, OpenAI has stepped up its efforts to combat deepfake misuse on its video platform, Sora. The company strengthened its oversight of Sora to improve user safety and address concerns around the rapid development of advanced deepfakes. Notably, this move follows complaints from prominent figures like Bryan Cranston and families of Robin Williams, highlighting the heightened challenges in protecting digital likenesses across platforms. OpenAI’s Bill Peebles, Head of Sora at OpenAI, acknowledged the difficulties posed by the ease with which deepfake technology is circumventing authentication mechanisms on the platform.