The House of Doge, the corporate arm of the Dogecoin Foundation, has made a landmark move by acquiring majority ownership in U.S. Triestina Calcio 1918, marking a significant step for cryptocurrency involvement in sports. This acquisition signifies the integration of Dogecoin’s community into traditional soccer culture, bringing the digital asset closer to mainstream audiences, though it hasn’t yet sparked any notable DOGE price movement.
This is a first-of-its-kind crypto ownership in European football, and signals a new era for digital assets within sports. The House of Doge, led by CEO Marco Margiotta, has partnered with Brag House Holdings to achieve this milestone. Their actions aim to leverage Dogecoin’s ethos to connect with traditional soccer culture, paving the way for real-world applications.
The move raises important questions about integrating cryptocurrencies into sports. While typical crypto sponsorships have focused on branding deals, such as FTX’s partnership with the Miami Heat, this ownership acquisition suggests a more direct and long-term involvement in operational aspects of a traditional club.
Experts at Kanalcoin highlight that this acquisition could redefine how digital assets engage with established industries. The potential for Dogecoin to be used directly for payments within sports remains theoretical, but real-world impact will largely depend on adoption trends.
Marco Margiotta, CEO of the House of Doge, stated: ‘This is about connecting Dogecoin’s global community with one of Europe’s most storied clubs and proving that digital assets can drive real-world value, culture, and passion. This is a first step in bringing the spirit of Dogecoin directly into the fabric of the world’s game.’
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