X Launches Username Marketplace for Premium Users, Generating New Revenue Streams

Elon Musk’s social media platform X (formerly Twitter) has launched a premium-only marketplace for usernames. This exclusive marketplace, accessible to Premium Plus and Business subscribers, features both complimentary and paid options for unused handles. The move marks a shift towards a subscription-driven model and introduces a new revenue stream through the scarcity of desirable user names, according to official announcements.