X (formerly Twitter) Launches Handle Marketplace for Premium Users

X (formerly Twitter) has launched its first-ever Handle Marketplace on October 19, 2025. This new platform allows Premium and business subscribers to purchase unused usernames, with rare handles reaching prices exceeding seven figures. The initiative aims to boost X’s revenue by monetizing these valuable usernames. While no direct quotes from top executives like Elon Musk have been released, the launch appears strategically timed, coinciding with a brief price increase in Ethereum, hinting at potential synergy with Web3 identity solutions.