Press Releases vs. Thought Leadership: Building Credibility in Crypto

Building trust is essential in crypto – and how you communicate plays a crucial role. While both press releases and thought leadership serve vital roles in public relations, they address different needs. One delivers structured information, the other offers insights and authority. 20 years ago, press releases were considered thought leadership material; but today, credibility has shifted from factual ownership to interpretation ownership. This shift necessitates a strategic understanding of each format’s purpose and application.