Coinbase CEO Promotes Fractional Crypto Investing: Accessibility Drives Retail Participation

Coinbase CEO Brian Armstrong recently championed fractional cryptocurrency investments, arguing that entry into the market is no longer limited to substantial amounts. In a move to increase retail participation in the volatile crypto space, he emphasized accessibility with small initial investments. This strategy aligns with Coinbase’s goal of attracting new investors. Notably, this approach allows individuals to start their journey with Bitcoin or Ethereum even if they have only a few dollars to spare.