X, formerly Twitter, is launching a new marketplace for unused usernames in an attempt to boost revenue and user engagement. The service, known as the X Handle Marketplace, will initially be exclusive to Premium subscribers. This move allows users to purchase or claim dormant usernames, with a paid option available for those not on Premium plans. However, this move has sparked debate about digital access equity and fairness. The marketplace’s exclusivity has raised concerns among some regarding the potential creation of a digital divide, as non-Premium users are excluded from accessing these reassigned usernames. The platform is aiming to address digital identity dynamics by commodifying unused handles. This move mirrors existing domain reselling practices in social media platforms. X claims this is an industry first. The initiative seeks to leverage the unique potential of the service to empower users and reshape the landscape of online identities, but also raises crucial questions about the potential for digital inequity and a new kind of access barrier.**