Pro-Trump media company Newsmax has announced a strategic plan to invest up to $5 million in Bitcoin and the Official Trump (TRUMP) memecoin. This move positions Newsmax as the first firm to embrace official cryptocurrency, potentially serving as a sign of brand differentiation and alignment with their pro-Trump reporting. The company believes that Bitcoin’s growing prominence makes it a valuable addition to their reserves, while the Official Trump coin is seen as a reflection of the former president’s legacy. Despite concerns about memecoin investments for treasury firms, Newsmax has been positively received by investors who are seeing this move as a step towards aligning with the pro-Trump narrative.