Coinbase has announced the addition of Binance’s BNB token to its listing roadmap, marking a significant shift in exchange strategies. This move underpins increased competition between major exchanges, potentially leading to higher liquidity for BNB and influencing institutional interest in Binance-related assets. The new ‘Blue Carpet’ strategy emphasizes streamlined onboarding for blockchain developers, while maintaining a muted public response from both Coinbase and Binance. 2% price increase following the announcement suggests market expectations of elevated trading activity. This listing is likely to fuel an intensifying competition among exchanges. Notably, this strategic move showcases how collaboration plays a key role in shaping market dynamics within the crypto sphere.