Nigeria’s e-commerce landscape is experiencing explosive growth. From fashion and electronics to groceries, Nigerians are turning increasingly to online shopping, fuelled by the rise of affordable smartphones and digital payment systems. The country boasts a staggering 103 million internet users as of January 2024, further demonstrating the immense potential for growth in this sector. While opportunities abound, competition is equally fierce, with thousands of small businesses vying for customers on platforms like Instagram, WhatsApp, and local marketplaces. However, focusing on strategies that drive sustainable growth can help e-commerce businesses stand out from the crowd. Here are six key strategies to boost your e-commerce business in Nigeria:**