Michelin Celebrates Two Years in Web3 with Growing Community & Strategic Partnerships

Two years ago, Michelin entered the world of Web3, launching its 3xplorerClub project to great success. This initiative, led by a renowned global brand, has defied expectations by fostering a dedicated community and achieving real-world utility. Initially launched in October 2023, the 3xplorerClub offers holders exclusive experiences such as access to motorsport events and Michelin Guide dining, along with limited-edition collectibles. Its success has been driven by a focus on tangible benefits over speculative trading.