Europe’s Largest Asset Manager Develops Bitcoin Exchange-Traded Product (ETP), Signaling Institutional Crypto Interest

Amundi, a leading asset manager with over €2.3 trillion in assets under management, is reportedly preparing to enter the Bitcoin market by developing an exchange-traded product (ETP). This move marks the firm’s foray into digital assets and follows a trend of institutional investors embracing crypto exposure through regulated vehicles. Established in 2010 following the merger of Crédit Agricole and Société Générale’s asset management divisions, Amundi is already considered a significant player in Europe’s investment landscape.