Companies utilize various strategies for bitcoin treasury management, influenced by four key factors: accounting rules, access to regulated investment products (ETFs/ETPs), custody regulations, and capital markets infrastructure. This article presents a region-by-region analysis of these factors’ impact on corporate bitcoin strategies. We explore how North America is embracing liquidity alongside clearer accounting rules, while Europe navigates the MiCA framework for regulatory clarity. Furthermore, Japan is pioneering new treasury models, particularly in the realm of pure-treasury plays. This map helps investors understand potential entry points and the opportunities and challenges presented by each region.