Ripple Predicts Demand Drives Up XRP Price

Ripple’s strategy for revolutionizing cross-border payments hinges on a key belief: increasing demand for XRP will boost its price. The company’s focus lies in On-Demand Liquidity (ODL), which enables near-instant, low-cost international transactions by using XRP as an intermediary currency between fiat pairs. As institutions adopt ODL, more XRP is needed for each transaction, directly driving up demand and potentially influencing price appreciation over time.