The Base network has launched a call for public feedback on the potential launch of a native token, igniting conversations about its unique approach and implications for the crypto space. Jesse Pollak, head of development at Base, invited community input after generating widespread response to his recent post requesting ideas regarding the token’s creation. Experts such as Messari researcher AJC highlighted the groundbreaking nature of this initiative, as it marks the first instance of a publicly traded company launching its own cryptocurrency. AJC emphasized that a successful BASE airdrop would prioritize increasing Coinbase shareholder value rather than simply rewarding users. He suggested that the initial offering should balance user benefits with shareholder gains. AJC proposed leveraging social engagement and community participation to create lasting value for both Base and Coinbase, instead of focusing on traditional DeFi metrics like trading volume or TVL. This approach aligns with the strength of the existing Base ecosystem. The discussion reflects a wider debate on how public companies like Coinbase might navigate the complexities of tokenization.